UI/UX Designer
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Quiz view project
How to boost users' engagement in one simple move?
Test lovers strive to achieve the best possible results. While perfection may not always be attainable, it's important to keep them engaged and motivated.
How can we do that and encourage them not to give up?
# Experience Design
My goal was not just to design a better UI, but to completely transform the experience - turning boring quiz results into something fun and engaging.
🙁
😍
Users with an account can collect stickers. By offering this opportunity, they are always rewarded even when their scores fall below expectations.
🎮
This simple gamification tactic taps into users' natural curiosity, motivating them to take more quizzes and discover what other stickers are waiting for them.
My idea was to play with words to create witty comments and sticker names - humor in this case is more than welcomed :)
😉
It assures users that they haven’t truly “lost,” as mistakes are a natural part of the learning process and can be laughed about.
# Comparison
Benefit regardless the score
Even if the user gets a low score, the ending experience still feels rewarding
A sticker that goes directly to the user's collection
Other scores means new badges - big chance of encouraging user to complete more quizes
Witty description
Leaving user with a smile on face is something we want to accomplish!
Engaging microcopy
# Peak-End Rule
People judge experiences primarily based on their most intense moment (either the best or worst) and the final impression, rather than the overall sum of the experience.
In this case we definitely have impact on the final impression.
In the situation, when users get results below their expectations, they may feel dissapointed. User Journey for this view doesn't end up as well as we want to:
Finding Quiz
Answering question
Waiting for results
Seeing
the score
🙂
😀
😳
☹️
Curious
Excited
Uncertain
Disappointed
We don't want user to focus only on bad result!
"I tought I know this subject better"
If we do something that, regardless the score, leaves users with nice feeling, we can improve their overall experience.
We have no impact on the score, but we can focus on redirecting users' emotions to something different than unexpectedly bad result.
Adding some elemnts of surprise can change the experience significantly.
Finding Quiz
Answering question
Waiting for results
Seeing
the score
🙂
😀
😳
😄
Curious
Excited
Uncertain
Entertainined
🤭
"Not the best result, but the sticker is cute and its description makes me chuckle"
😄
"I love quinea pigs! How nice to have a sticker with it"
😏
"I wonder if there are many different stickers for the same result?"